Figures refer to respondents who use such savings apps at least once a month or more often.
Millennials are defined by the source as being born between 1981 and 1996.
Citation formats
Millennials using mobile savings apps in the U.S. 2020, by type
As of June 2020, an estimated ** percent of millennials in the United States used either, grocery, drug, or mass savings apps when shopping, making them some of the most used money savings apps among this generation of consumers. Overall, a significant number of millennials used such apps frequently.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Valassis. (July 30, 2020). Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1193950/millennial-mobile-savings-app-use-us/
Valassis. "Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type." Chart. July 30, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1193950/millennial-mobile-savings-app-use-us/
Valassis. (2020). Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1193950/millennial-mobile-savings-app-use-us/
Valassis. "Share of Millennials Who Use Mobile Savings Apps When Shopping in The United States as of June 2020, by Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Jul 2020, /statistics/1193950/millennial-mobile-savings-app-use-us/
Valassis, Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type ÀÖ²¥´«Ã½app×îа汾, /statistics/1193950/millennial-mobile-savings-app-use-us/ (last visited August 12, 2026)
Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph], Valassis, July 30, 2020. [Online]. Available: /statistics/1193950/millennial-mobile-savings-app-use-us/
