According to data provided by , electronics and media were the leading e-commerce segments in the Philippines, with a market share of ** percent. Meanwhile, daily necessities such as food and personal care made up ** percent of the total e-commerce transactions.
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PPRO. (April 18, 2023). Market share of leading e-commerce segments in the Philippines in 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. "Market share of leading e-commerce segments in the Philippines in 2022." Chart. April 18, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. (2023). Market share of leading e-commerce segments in the Philippines in 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. "Market Share of Leading E-commerce Segments in The Philippines in 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Apr 2023, /statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO, Market share of leading e-commerce segments in the Philippines in 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1176163/philippines-leading-ecommerce-segments-market-share/ (last visited August 13, 2026)
Market share of leading e-commerce segments in the Philippines in 2022 [Graph], PPRO, April 18, 2023. [Online]. Available: /statistics/1176163/philippines-leading-ecommerce-segments-market-share/