An online survey conducted in the United States in 2020 revealed that 65 percent of adults had heard of the streaming service DirecTV Now but had never subscribed. Five percent of respondents currently subscribed to the service, but the share of adults who used to pay for a subscription and have since left was higher, at 12 percent.
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Morning Consult. (May 17, 2020). Share of adults with a DirecTV Now subscription in the United States as of May 2020 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1120685/directv-now-subscriptions-us/
Morning Consult. "Share of adults with a DirecTV Now subscription in the United States as of May 2020." Chart. May 17, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1120685/directv-now-subscriptions-us/
Morning Consult. (2020). Share of adults with a DirecTV Now subscription in the United States as of May 2020. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1120685/directv-now-subscriptions-us/
Morning Consult. "Share of Adults with a Directv Now Subscription in The United States as of May 2020." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 May 2020, /statistics/1120685/directv-now-subscriptions-us/
Morning Consult, Share of adults with a DirecTV Now subscription in the United States as of May 2020 ÀÖ²¥´«Ã½app×îа汾, /statistics/1120685/directv-now-subscriptions-us/ (last visited August 19, 2026)
Share of adults with a DirecTV Now subscription in the United States as of May 2020 [Graph], Morning Consult, May 17, 2020. [Online]. Available: /statistics/1120685/directv-now-subscriptions-us/