It is estimated that **** billion U.S. dollars will be spent on alternative data globally by buy-side firms in 2020. Alternative data is data used by investors to evaluate a company or investment outside of their traditional data sources, which include press releases, SEC filings, and financial statements. Some forms of alternative data include app usage, financial transactions, and geolocation data.
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MarketWatch. (September 19, 2019). Total buy-side spend on alternative data worldwide from 2016 to 2020 (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1112423/buy-side-spend-alternative-data-global/
MarketWatch. "Total buy-side spend on alternative data worldwide from 2016 to 2020 (in million U.S. dollars)." Chart. September 19, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1112423/buy-side-spend-alternative-data-global/
MarketWatch. (2019). Total buy-side spend on alternative data worldwide from 2016 to 2020 (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1112423/buy-side-spend-alternative-data-global/
MarketWatch. "Total Buy-side Spend on Alternative Data Worldwide from 2016 to 2020 (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Sep 2019, /statistics/1112423/buy-side-spend-alternative-data-global/
MarketWatch, Total buy-side spend on alternative data worldwide from 2016 to 2020 (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1112423/buy-side-spend-alternative-data-global/ (last visited August 20, 2026)
Total buy-side spend on alternative data worldwide from 2016 to 2020 (in million U.S. dollars) [Graph], MarketWatch, September 19, 2019. [Online]. Available: /statistics/1112423/buy-side-spend-alternative-data-global/
