In 2023, e-commerce spending growth on consumer goods in Vietnam was highest for the food category, at **** percent. In contrast, e-commerce expenditure on eye wear declined by more than **** percent. The COVID-19 pandemic and related restrictions have made more consumers turn to online channels for essential products in the country.
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Growth of e-commerce expenditure on consumer goods among internet users in Vietnam in 2023, by category [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/
DataReportal, und We Are Social, und Meltwater. "Growth of e-commerce expenditure on consumer goods among internet users in Vietnam in 2023, by category." Chart. February 23, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/
DataReportal, We Are Social, Meltwater. (2024). Growth of e-commerce expenditure on consumer goods among internet users in Vietnam in 2023, by category. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/
DataReportal, and We Are Social, and Meltwater. "Growth of E-commerce Expenditure on Consumer Goods among Internet Users in Vietnam in 2023, by Category." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 23 Feb 2024, /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/
DataReportal & We Are Social & Meltwater, Growth of e-commerce expenditure on consumer goods among internet users in Vietnam in 2023, by category ÀÖ²¥´«Ã½app×îа汾, /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/ (last visited August 12, 2026)
Growth of e-commerce expenditure on consumer goods among internet users in Vietnam in 2023, by category [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: /statistics/1112153/vietnam-e-commerce-spend-growth-by-category/
