According to a report published by DataReportal, Thai consumers spent the most on food, amounting to around **** billion U.S. dollars in 2025. Other leading product categories among consumers in Thailand were fashion and electronics.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, und We Are Social, und Meltwater. "Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars)." Chart. November 8, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, We Are Social, Meltwater. (2025). Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, and We Are Social, and Meltwater. "Value of E-commerce Expenditure on Consumer Goods in Thailand in 2025, by Category (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 8 Nov 2025, /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal & We Are Social & Meltwater, Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1093215/thailand-e-commerce-spend-by-category/ (last visited August 17, 2026)
Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1093215/thailand-e-commerce-spend-by-category/
