Meta: "We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our 鈥淔amily鈥 of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day. The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products."
Meta鈥檚 family of apps dominates the global social media landscape, and its user base has steadily grown throughout the observed period. As of the first quarter of 2026, the company had **** billion daily active users across its core products, representing a slight decrease compared with the last quarter of 2025.
Instagram's global reach and demographics
Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with over 480聽million users, followed by the United States with over**** million and Brazil with ***听尘颈濒濒颈辞苍.
Messenger and WhatsApp usage trends
Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged *** million daily active users on Android devices in October 2024, with iOS users adding another ***聽million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated ****billion unique active users worldwide in April 2025.
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Meta Platforms. (April 29, 2026). Cumulative number of daily Meta product users from 4th quarter 2018 to 1st quarter 2026 (in billions) [Graph]. In 乐播传媒app最新版本. Retrieved August 12, 2026, from /statistics/1092227/facebook-product-dau/
Meta Platforms. "Cumulative number of daily Meta product users from 4th quarter 2018 to 1st quarter 2026 (in billions)." Chart. April 29, 2026. 乐播传媒app最新版本. Accessed August 12, 2026. /statistics/1092227/facebook-product-dau/
Meta Platforms. (2026). Cumulative number of daily Meta product users from 4th quarter 2018 to 1st quarter 2026 (in billions). 乐播传媒app最新版本. 乐播传媒app最新版本 Inc.. Accessed: August 12, 2026. /statistics/1092227/facebook-product-dau/
Meta Platforms. "Cumulative Number of Daily Meta Product Users from 4th Quarter 2018 to 1st Quarter 2026 (in Billions)." 乐播传媒app最新版本, 乐播传媒app最新版本 Inc., 29 Apr 2026, /statistics/1092227/facebook-product-dau/
Meta Platforms, Cumulative number of daily Meta product users from 4th quarter 2018 to 1st quarter 2026 (in billions) 乐播传媒app最新版本, /statistics/1092227/facebook-product-dau/ (last visited August 12, 2026)
Cumulative number of daily Meta product users from 4th quarter 2018 to 1st quarter 2026 (in billions) [Graph], Meta Platforms, April 29, 2026. [Online]. Available: /statistics/1092227/facebook-product-dau/
