Ad spending includes television (excl. advertising on television in public transportation), newspapers, magazines, radio, and outdoor advertising, cinemas, elevator LCD and poster.
Citation formats
Annual ad spend growth in China 2023, by top brand
Yili remained the top brand in China in terms of the ad spending in 2023. The company increased its advertising expenditure by *** percent. Mengniu Dairy fell from the fourth to the seventh place, registering a **** percent decline in ad spending. JD.com dropped out of the top 20 advertisers as it cut its ad budget by more than **** percent.
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CTR MarketResearch, & Sohu. (February 5, 2024). Annual advertising spending growth in China in 2023, by leading brand [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, und Sohu. "Annual advertising spending growth in China in 2023, by leading brand." Chart. February 5, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, Sohu. (2024). Annual advertising spending growth in China in 2023, by leading brand. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, and Sohu. "Annual Advertising Spending Growth in China in 2023, by Leading Brand." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Feb 2024, /statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch & Sohu, Annual advertising spending growth in China in 2023, by leading brand ÀÖ²¥´«Ã½app×îа汾, /statistics/1056785/china-ad-spending-growth-leading-companies/ (last visited August 12, 2026)
Annual advertising spending growth in China in 2023, by leading brand [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: /statistics/1056785/china-ad-spending-growth-leading-companies/
