The Brand Strength Index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.
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Leading Latin American brands 2025, by Brand Strength Index
In 2025, fintech Nubank, headquartered in São Paulo, Brazil, scored the highest Brand Strength Index (BSI) in Latin America: **** points. Tequila brand Don Julio, run by British giant Diageo in Atotonilco El Alto, Mexico, ranked second with **** points.
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Brand Finance (@brand-finance). (August 14, 2025). Leading Latin American brands in 2025, by Brand Strength Index [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American brands in 2025, by Brand Strength Index." Chart. August 14, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). (2025). Leading Latin American brands in 2025, by Brand Strength Index. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American Brands in 2025, by Brand Strength Index." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Aug 2025, /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance), Leading Latin American brands in 2025, by Brand Strength Index ÀÖ²¥´«Ã½app×îа汾, /statistics/1047813/latin-america-leading-brands/ (last visited August 13, 2026)
Leading Latin American brands in 2025, by Brand Strength Index [Graph], Brand Finance (@brand-finance), August 14, 2025. [Online]. Available: /statistics/1047813/latin-america-leading-brands/
