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Share of e-commerce sales in the European Union countries from 2020 to 2030, by device

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Supplementary notes

The Share by Device chart shows the proportion of total eCommerce revenue generated through purchases of physical goods across device types, such as Desktop PC, Smartphone, and Tablet. The values represent completed online transactions within the current e-commerce market for each respective year.

Citation formats

E-commerce sales channel share in the EU 2020-2030 by device

Published by
Yihan Ma,
Aug 13, 2026

In the European Union, smartphones have overtaken desktops to become the leading device for e-commerce sales, accounting for **** of the market in 2024. It was forecast that by 2030, more than 55 percent of B2C e-commerce revenue in the EU would be generated via smartphones,

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Statistics on " E-commerce in the European Union "

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Other statistics that may interest you E-commerce in the European Union

Overview

4

Delivery

3

Payment

3

Country comparison

4

Consumer behavior

6

Business adoption

6

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Topics

E-commerce in the European UnionOnline food delivery in EuropeE-commerce in BelgiumE-commerce in GermanyE-commerce in Italy
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