The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found on ÀÖ²¥´«Ã½app×îа汾 Consumer Market
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Share of e-commerce users Philippines 2023, by income
As of June 2023, almost an equal share of e-commerce users in the Philippines belong to either high or low-income groups, according to the ÀÖ²¥´«Ã½app×îа汾 Consumer Market Outlook. The remaining **** percent of e-commerce consumers were medium-income earners.
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ÀÖ²¥´«Ã½app×îа汾. (July 4, 2023). Distribution of e-commerce users in the Philippines as of June 2023, by income [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /forecasts/1315523/philippines-ecommerce-users-by-income/
ÀÖ²¥´«Ã½app×îа汾. "Distribution of e-commerce users in the Philippines as of June 2023, by income." Chart. July 4, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /forecasts/1315523/philippines-ecommerce-users-by-income/
ÀÖ²¥´«Ã½app×îа汾. (2023). Distribution of e-commerce users in the Philippines as of June 2023, by income. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /forecasts/1315523/philippines-ecommerce-users-by-income/
ÀÖ²¥´«Ã½app×îа汾. "Distribution of E-commerce Users in The Philippines as of June 2023, by Income." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Jul 2023, /forecasts/1315523/philippines-ecommerce-users-by-income/
ÀÖ²¥´«Ã½app×îа汾, Distribution of e-commerce users in the Philippines as of June 2023, by income ÀÖ²¥´«Ã½app×îа汾, /forecasts/1315523/philippines-ecommerce-users-by-income/ (last visited August 13, 2026)
Distribution of e-commerce users in the Philippines as of June 2023, by income [Graph], ÀÖ²¥´«Ã½app×îа汾, July 4, 2023. [Online]. Available: /forecasts/1315523/philippines-ecommerce-users-by-income/
