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Number of users of e-commerce in Africa from 2017 to 2029, by selected country (in 1,000s)

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Number of users of e-commerce in Africa 2017-2029, by country

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Oct 29, 2025
In 2024, Nigeria ranked first by number of users in the e-commerce market among the 39 countries presented in the ranking. Nigeria's number of users amounted to *** users, while Egypt and South Africa, the second and third countries, had records amounting to *** users and *** users, respectively.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
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E-commerce in AfricaE-commerce in NigeriaPayment methods in NigeriaDemographics of Africa Mobile money in Africa
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