Nigeria is one of the most populous countries worldwide. As of 2023, there were almost million mobile internet users in Nigeria. Mobile phone internet usage is particularly popular. The country is considered a mobile-first market where infrastructure and online usage development skipped wide-ranging desktop PC adoption and went straight to mobile internet usage via inexpensive smartphones. With more than of Nigerian web traffic being generated via smartphones, Nigeria ranks on the list of African countries based on the share of traffic via mobile. Other African markets with a similar share of mobile online traffic are Mali, Gambia, and the Central African Repiblic.