Social media in Israel - statistics & facts
With Israelis devoting hours each day to social media, platforms have become powerful arenas for shaping culture and politics. By 2024 the country counted approximately 8.7 million users, each spending an average of two hours and 17 minutes a day on online social networks. Such reach and engagement have turned platforms into prime territory for advertisers and campaigners alike. Annual social media advertising spending is forecast to reach nearly 800 million U.S. dollars by 2026, underscoring the medium鈥檚 growing importance to Israel鈥檚 economy and politics.
