Apple's "Awe Dropping" event in September 2025 - statistics & facts
Apple鈥檚 鈥淎we Dropping鈥 event held in September 2025 was packed with major launches that went far beyond the ultra-thin iPhone Air. Headlining the show was the powerful iPhone 17 lineup, including the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, each pushing performance and camera innovation to new heights. Apple also revealed a trio of Apple Watches鈥擲eries 11, Ultra 3, and SE 3鈥攁nd AirPods Pro 3 with enhanced audio and health features. Nonetheless, despite significant announcements, there were only fleeting mentions of Apple Intelligence, signaling once again the company鈥檚 detachment from artificial intelligence (AI) compared to much of the wider tech ecosystem.
