Much the like the wider industry, the PC market in the United States observed a period of recovery through 2024. With inventory rebalance contributing to a slowdown in the market, a rise in PC demand is welcome news to the industry, notably through product refresh cycles that are expected to reach a peak in 2025. This, combined with the rollout of
on-device, means the PC market in the United States is due for more buoyant times ahead.
The PC market takes a dip but is bound for recovery
PC shipments in the United States amounted to 66.4 million in 2023, representing an 11 percent reduction and a second successive year of double-digit decline for the industry. Much of this can be attributed to the PC market undergoing a period of significant adjustment, with reduced demand and overall economic uncertainty coming off the back of two years of extraordinary growth. However, with hybrid work and education models now the norm, as well as more powerful devices being made available, the PC market in the United States performed more positively moving through 2024 as demand began to rise again.
PC brands from the United States prove to be most popular
The
leaders of the PC market in the United States are HP and Dell, with the two companies occupying a combined market share of around 50 percent. The Chinese firm Lenovo has consistently ranked third in the market, this despite technologies related to China facing greater scrutiny. Apple stands as the other remaining PC vendor recording a double-digit market share in the United States, with macOS accounting for around a quarter of
computer operating systems in the country. Microsoft’s Windows is by far the leader in this space, securing half of the market.
AI is redefining the PC landscape
Looking ahead, a combination of the need for device upgrades, remote work trends, and innovative product launches will help drive the market forward. AI is poised to revolutionize the PC market in the United States, with a
surge in AI-powered devices across industries. The leading players will therefore continue to shape the landscape as they release more powerful and efficient devices that can meet the technological needs of both individuals and enterprises.
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