Michelin Guide - statistics & facts
What began as a creative marketing tactic by a French tire company to boost tire sales has transformed into a pillar of the global travel and tourism industry. Initially offering practical travel resources like maps and hotel recommendations, the Michelin Guide shifted focus with the introduction of the Michelin Star system which honors exceptional restaurants. This shift set the stage for the Guide's transformation into a global travel and culinary authority, with key milestones of the Michelin Guide including the rating of over 30,000 establishments across three continents, and the sale of more than 30 million copies worldwide.
