In 2025, the Rolex brand was valued at approximately ****Â billion U.S. dollars. This was the brand's highest value over the displayed period, and an increase of roughly **** billion dollars compared to the previous year.
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Brand Finance. (August 4, 2026). Brand value of Rolex worldwide from 2016 to 2025 (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. "Brand value of Rolex worldwide from 2016 to 2025 (in million U.S. dollars)." Chart. August 4, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. (2026). Brand value of Rolex worldwide from 2016 to 2025 (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. "Brand Value of Rolex Worldwide from 2016 to 2025 (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 4 Aug 2026, /statistics/980735/rolex-brand-value-worldwide/
Brand Finance, Brand value of Rolex worldwide from 2016 to 2025 (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/980735/rolex-brand-value-worldwide/ (last visited August 12, 2026)
Brand value of Rolex worldwide from 2016 to 2025 (in million U.S. dollars) [Graph], Brand Finance, August 4, 2026. [Online]. Available: /statistics/980735/rolex-brand-value-worldwide/
