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In 2026, the two smartphone operating systems with the largest market share in Australia were Apple’s iOS and Google’s Android. As of June 2026, iOS held a ** percent share of the mobile operating system market in Australia. 

Smart phone hardware and users

It’s hardly surprising then, that Apple also had a share of over half of the device market in . By comparison Samsung, the leading Android device manufacturer, had a share of just over ** percent. By comparison, other companies all had market shares of around *** percent.

In 2018, 90 percent of Australians aged 12 and over owned a smartphone, with ** percent aged between 25 and 54 owning a device.

Market penetration of smartphones in Australia

Most mobile phone users in Australia use smartphones; the penetration of smartphone devices in Australia in 2016 was around ** percent of the population, and this was estimated to increase to around ** percent by 2022. Additionally, estimates suggest that in 2019, ** percent of Australian mobile phone users would use smartphones.