The report states that "[...] the data were weighted to approximate a target sample of adults based on gender, age, race, educational attainment, and region. Results from th full survey have a margin of error of plus or minus 2 percentage points".
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Frequency of Netflix using in the U.S. 2022, by ethnicity
A survey, conducted in November 2022 in the United States, found that the frequency of Netflix use varied depending on ethnicity. For instance, the majority of white respondents (** percent) stated to have not watched Netflix at all in the month prior to the survey, while the share of daily watchers stood at ** percent. This share is highest among black respondents, at ** percent, while *** in three Hispanic respondents use the streaming service on a daily basis.
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Morning Consult. (November 2, 2022). Frequency of watching Netflix in the United States in 2022, by ethnicity [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/760323/netflix-usage-frequency-ethnicity/
Morning Consult. "Frequency of watching Netflix in the United States in 2022, by ethnicity." Chart. November 2, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/760323/netflix-usage-frequency-ethnicity/
Morning Consult. (2022). Frequency of watching Netflix in the United States in 2022, by ethnicity. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/760323/netflix-usage-frequency-ethnicity/
Morning Consult. "Frequency of Watching Netflix in The United States in 2022, by Ethnicity." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 2 Nov 2022, /statistics/760323/netflix-usage-frequency-ethnicity/
Morning Consult, Frequency of watching Netflix in the United States in 2022, by ethnicity ÀÖ²¥´«Ã½app×îа汾, /statistics/760323/netflix-usage-frequency-ethnicity/ (last visited August 17, 2026)
Frequency of watching Netflix in the United States in 2022, by ethnicity [Graph], Morning Consult, November 2, 2022. [Online]. Available: /statistics/760323/netflix-usage-frequency-ethnicity/
