physical goods only, excluding digital sales & services
Supplementary notes
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
This statistic presents a ranking of the leading e-retail categories in the United States in 2017, sorted by sales in billion U.S. dollars. In 2017, consumer electronics generated more than **** billion U.S. dollars in e-commerce sales in the United States.
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ECDB GmbH, & ÀÖ²¥´«Ã½app×îа汾. (April 18, 2018). Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/568830/us-e-retail-sales-by-category/
ECDB GmbH, und ÀÖ²¥´«Ã½app×îа汾. "Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)." Chart. April 18, 2018. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/568830/us-e-retail-sales-by-category/
ECDB GmbH, ÀÖ²¥´«Ã½app×îа汾. (2018). Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/568830/us-e-retail-sales-by-category/
ECDB GmbH, and ÀÖ²¥´«Ã½app×îа汾. "Revenue of Leading E-retail Categories in The United States in 2017 (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Apr 2018, /statistics/568830/us-e-retail-sales-by-category/
ECDB GmbH & ÀÖ²¥´«Ã½app×îа汾, Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/568830/us-e-retail-sales-by-category/ (last visited August 19, 2026)
Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars) [Graph], ECDB GmbH, & ÀÖ²¥´«Ã½app×îа汾, April 18, 2018. [Online]. Available: /statistics/568830/us-e-retail-sales-by-category/
