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As of April 2020, Facebook brand accounts with between 5,000 and 10,000 followers had an average engagement rate of 1.12 percent on live videos, and a 0.59 percent engagement rate on pre-recorded videos. In comparison, Facebook brand accounts with over 100,000 followers had a 0.24 percent engagement rate on live videos and a 0.25 percent engagement rate on pre-recorded videos.