The COVID-19 pandemic drove the use of digital channels worldwide. In 2020, e-commerce as a percentage of retail sales increased in all regions. Although its share declined slightly in North America and Western Europe once the health crisis subsided, forecasts point to a generalized - albeit slower - growth in e-commerce's share of total sales in the next years.
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Morgan Stanley. (June 14, 2022). E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. "E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region." Chart. June 14, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. (2022). E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. "E-commerce as Percentage of Total Retail Sales Worldwide from 2018 to 2026, by Region." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jun 2022, /statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley, E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region ÀÖ²¥´«Ã½app×îа汾, /statistics/484400/ecommerce-share-total-retail-sales/ (last visited August 18, 2026)
E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region [Graph], Morgan Stanley, June 14, 2022. [Online]. Available: /statistics/484400/ecommerce-share-total-retail-sales/
