According to the most recent data, Netflix accounts for ** percent of total OTT video service users in the United States. However, Netflix's share will continue to decrease as its competitors gradually increase their influence within the the U.S. market. As of September 2019, new services due to launch include Apple TV+, Disney+, Peacock, and HBO Max among others, all of which will lightly impact Netflix's user base and some of which, like Disney, have the potential to seriously rival the market leader in years to come.
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eMarketer. (August 21, 2019). Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/469512/netflix-ott-usage-share-usa/
eMarketer. "Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023." Chart. August 21, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/469512/netflix-ott-usage-share-usa/
eMarketer. (2019). Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/469512/netflix-ott-usage-share-usa/
eMarketer. "Share of Netflix Users among Over-the-top (Ott) Video Services Users in The United States from 2019 to 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Aug 2019, /statistics/469512/netflix-ott-usage-share-usa/
eMarketer, Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/469512/netflix-ott-usage-share-usa/ (last visited August 13, 2026)
Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023 [Graph], eMarketer, August 21, 2019. [Online]. Available: /statistics/469512/netflix-ott-usage-share-usa/
