As of September 2019, Facebook Messenger was the most popular mobile messenger app in the United States with
106.4
million unique U.S. users. Snapchat ranked second with an audience of almost
45.98
million users. As of that period, Facebook Messenger had a
57
percent mobile audience reach in the United States .
Mobile messaging
Mobile communications through messenger or chat apps is one of the leading online activities . The most-downloaded communication apps in the United States include WhatsApp, Facebook Messenger (and its less data-intense version, Messenger Lite) and Telegram. In March 2019, WhatsApp had over
70
million global downloads from the Google Play Store. During a November 2018 survey, it was found that 34 percent of U.S. adults had used one messaging service in the past month , and only four percent had used six services or more.
Snapchat
Snapchat is also one of the leading mobile messaging apps in the United States. The app, which focuses on multimedia messaging with photos and short video clips, is especially popular with teenage audiences. In spring 2019, it was found that Snapchat was the most important social network for
41
percent of U.S. teens . In 2018, there were almost
80
million Snapchat users in the United States and this figure is projected to increase to
78.1
million users in 2023.