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In 2025, Apple’s brand value amounted to approximately *** trillion U.S. dollars. This represented a roughly ** percent increase from the **** billion dollars seen in 2024. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over ** »å´Ç±ô±ô²¹°ù²õ.Ìý

Apple’s brand loyalty and global revenue

Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at *** billion dollars in the fiscal year 2023.

Apple’s smartphone business

The development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2025, iPhone sales accounted for more than half of Apple's revenue. In the last quarter of 2024, Apple held **** percent of the global smartphone market, leading the ranking, followed by its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.