E-shopping: average order values by source 2024

Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars)

Monthly global online shopping order value 2024, by traffic source

Last update:

Mar 28, 2025

Author:

Region:

Worldwide

Survey time period:

From 01/10/2023 to 31/12/2024

Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via e-mail and search came next.

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