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In 2025, the online shopping transaction value was the highest in the food services category, as online shoppers spent about  41.59 trillion South Korean won on food services. Another leading product category was food and beverages.

Online Grocery Shopping Culture in South Korea

Online grocery shopping has proven to be an established practice in South Korea in recent years. It is enjoyed by many consumers, a considerable share of whom regularly purchase their groceries online. Naturally, food products were among the most popular items purchased online. After its establishment as a viable purchase channel, the growth in the combined online grocery and food service market kept growing. 

South Korea – a domain of e-commerce

South Korea’s technological prowess has turned it into a location with high potential in internet-based trade, such as e-commerce. With e-commerce sales constituting a large share of the country’s total retail shares, South Korea ranks among the leading nations in this sector. This trend is aided by an immensely high internet penetration rate, enabling young people especially to resort to online shopping.