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Cîroc is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Cîroc recorded volume sales of *** million 9-liter cases worldwide in 2024.

Cîroc vodka

Cîroc was founded by Jean-Sebastien Robicquet in France. The British company, Diageo, approached him to make vodka made from grapes instead of grain or potatoes. The vodka brand initially launched in North American nightclubs and venues in 2003, however it struggled in sales. In 2007, Sean “Diddy” Combs, who was one of the highest earning hip-hop artists in 2019, agreed to become a brand ambassador for the product. Since then, the brand has significantly improved in sales, reaching a peak of *** million 9-liter cases in 2014 and 2015. In 2019, the vodka brand spent **** million U.S. dollars in advertising in the United States. In 2023, it sold approximately *** million 9-liter cases in the country. The vodka brand has also introduced several flavored variants, such as peach, coconut, and pineapple.