U.S. brand interactions on social media by platform 2020

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Distribution of brand content interactions in the United States in 2019 and 2020, by platform

U.S. user interactions with brand content on social 2020, by platform

Last update:

Feb 9, 2021

Author:

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Region:

United States

Survey time period:

From 01/01/2019 to 31/12/2020

In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.

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Distribution of brand content interactions in the United States in 2019 and 2020, by platform

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