Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month
Values may not add up to 100 percent due to rounding.
Citation formats
Instagram monthly active user ratio in the U.S. 2021, by frequency
As of January 2021, it was found that ** percent of Instagram users in the United States were heavy users, accessing the app more than *** of a month. **** percent of U.S. Instagram audiences via Android were light users of the phot sharing app.
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App Ape. (February 17, 2021). Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. "Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency." Chart. February 17, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. (2021). Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. "Distribution of Instagram Monthly Active Users in The United States as of January 2021, by Usage Frequency." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Feb 2021, /statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape, Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency ÀÖ²¥´«Ã½app×îа汾, /statistics/290116/instagram-usage-frequency-us-cell-phone-users/ (last visited August 18, 2026)
Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency [Graph], App Ape, February 17, 2021. [Online]. Available: /statistics/290116/instagram-usage-frequency-us-cell-phone-users/
