Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced considerable growth over the past decade, with its global net revenues amounting to approximately billion U.S. dollars in the financial year ended March 31, 2026. Under Armour had revenues of less than billion U.S. dollars as recently as 2009. The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear, sporting equipment, and accessories.
How does Under Armour compare to other companies within the sportswear and sporting goods industry?
The global sportswear industry is a lucrative sector, which is forecast to keep expanding in the coming years. Nike and adidas are two of the world's leading athletic apparel companies and their brand values are on another level. Despite Under Armour being one of the largest sportswear and sporting goods manufacturers in the world, the company is still far behind these two industry giants. Puma, on the other hand, is a much closer competitor to UA and is possibly a better benchmark of where Under Armour currently stands within this industry. In 2024, the German sportswear company generated approximately billion euros' worth of net sales.
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