During a 2024 survey, percent of male and ** percent of female respondents aged 15 to 21 in the Netherlands stated they had purchased products or services advertised by influencers many times. For the age group 29 to 35, the shares stood at ** percent and ** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Media House Netherlands, & MediaTest, & Wayne Parker Kent. (July 31, 2024). Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, und MediaTest, und Wayne Parker Kent. "Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender." Chart. July 31, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, MediaTest, Wayne Parker Kent. (2024). Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, and MediaTest, and Wayne Parker Kent. "Share of Young Adults Who Purchased Something after Seeing It Advertised by An Influencer in The Netherlands as of July 2024, by Age Group and Gender." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jul 2024, /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands & MediaTest & Wayne Parker Kent, Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender ÀÖ²¥´«Ã½app×îа汾, /statistics/1620573/influencer-ad-effectiveness-netherlands/ (last visited August 19, 2026)
Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender [Graph], Media House Netherlands, & MediaTest, & Wayne Parker Kent, July 31, 2024. [Online]. Available: /statistics/1620573/influencer-ad-effectiveness-netherlands/
