In 2023, the ad spending of Tiktok in the United States was the highest on internet media, reaching a value of million U.S. dollars. In contrast, radio ranked last across all considered media, only amounting to **** million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Intuit and ad spending of Adobe Systems.
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Nielsen. (November 28, 2024). Tiktok advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1538721/tiktok-medium-ad-spend-us/
Nielsen. "Tiktok advertising spending in the United States in 2023, by medium (in million U.S. dollars)." Chart. November 28, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1538721/tiktok-medium-ad-spend-us/
Nielsen. (2024). Tiktok advertising spending in the United States in 2023, by medium (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1538721/tiktok-medium-ad-spend-us/
Nielsen. "Tiktok Advertising Spending in The United States in 2023, by Medium (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Nov 2024, /statistics/1538721/tiktok-medium-ad-spend-us/
Nielsen, Tiktok advertising spending in the United States in 2023, by medium (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1538721/tiktok-medium-ad-spend-us/ (last visited August 17, 2026)
Tiktok advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: /statistics/1538721/tiktok-medium-ad-spend-us/