among marketing decision-makers at enterprise consumer brands
Supplementary notes
According to the source, respondents worked in Australia, Denmark, France, Germany, the Netherlands, Norway, Sweden, the United Kingdom, and the United States, among other, undisclosed markets.
The source does not specify the survey date. The date given is the publication date.
Citation formats
Marketers' opinions on content marketing software worldwide 2024, by job position
During a global survey published in 2024, approximately ** percent of responding content marketing decision-makers reported being eager to streamline workflows and reduce the number of tech solutions to overcome tool fatigue and make workflows more efficient. Around ** percent expressed dissatisfaction with their tech stack's integration capabilities.
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Bynder. (April 10, 2024). Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. "Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position." Chart. April 10, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. (2024). Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. "Marketing Decision-makers' Attitudes toward Tech Solutions for Content Marketing Worldwide as of April 2024, by Job Position." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Apr 2024, /statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder, Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position ÀÖ²¥´«Ã½app×îа汾, /statistics/1488650/marketers-tech-solutions-content-marketing/ (last visited August 19, 2026)
Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position [Graph], Bynder, April 10, 2024. [Online]. Available: /statistics/1488650/marketers-tech-solutions-content-marketing/