The survey was conducted among respondents who stated they used AI in their businesses from eight industries, including manufacturing, retail and wholesale, transportation, accommodation, information and communication, insurance, art, entertainment and recreation, and other service industries.
The methodology was obtained from the landing page.
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Main obstacles in using affiliate marketing among e-commerce Thailand 2023
According to a 2023 survey, the majority of respondents in Thailand stated that their main obstacle to using affiliate marketing in their e-commerce businesses is finding influencers as their brands lacked awareness. Affiliate marketing is the process by which an affiliate earns a commission for marketing other people's or companies' products.
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ETDA. (May 31, 2024). Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. "Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023." Chart. May 31, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. (2024). Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. "Leading Obstacles for Using Affiliate Marketing among E-commerce Businesses in Thailand as of December 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 May 2024, /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA, Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/ (last visited August 13, 2026)
Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 [Graph], ETDA, May 31, 2024. [Online]. Available: /statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
