In 2023, consumers aged between 25 and 34 years formed the largest consumer group of eye makeup products in China, with a share of ** percent. Meanwhile, ** percent of the eye makeup consumers were aged between 18 and 24 years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Tmall Innovation Center, & Flywheel Digital, & Tmall. (March 26, 2024). Distribution of consumers of color cosmetic products for eyes in China in 2023, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, und Flywheel Digital, und Tmall. "Distribution of consumers of color cosmetic products for eyes in China in 2023, by age group." Chart. March 26, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, Flywheel Digital, Tmall. (2024). Distribution of consumers of color cosmetic products for eyes in China in 2023, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, and Flywheel Digital, and Tmall. "Distribution of Consumers of Color Cosmetic Products for Eyes in China in 2023, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Mar 2024, /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/
Tmall Innovation Center & Flywheel Digital & Tmall, Distribution of consumers of color cosmetic products for eyes in China in 2023, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/ (last visited August 13, 2026)
Distribution of consumers of color cosmetic products for eyes in China in 2023, by age group [Graph], Tmall Innovation Center, & Flywheel Digital, & Tmall, March 26, 2024. [Online]. Available: /statistics/1465685/china-eye-makeup-consumer-breakdown-by-age/
