During a 2024 survey, ** percent of responding consumers from the United States stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at ** percent.
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SAP Emarsys. (September 24, 2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1459522/consumer-brand-loyalty-uk/
SAP Emarsys. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024." Chart. September 24, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1459522/consumer-brand-loyalty-uk/
SAP Emarsys. (2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1459522/consumer-brand-loyalty-uk/
SAP Emarsys. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores in The United States from 2022 to 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 24 Sep 2024, /statistics/1459522/consumer-brand-loyalty-uk/
SAP Emarsys, Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1459522/consumer-brand-loyalty-uk/ (last visited August 13, 2026)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United States from 2022 to 2024 [Graph], SAP Emarsys, September 24, 2024. [Online]. Available: /statistics/1459522/consumer-brand-loyalty-uk/
