Per a consumer sentiment survey also measuring media consumption habits, ** percent of Indian consumers preferred spending *** to *** hours watching television, whereas ** percent consumed video streaming content for the same duration in December 2023. As the durations grew longer, the share of consumers grew smaller, with television accounting for ** minutes and video streaming for ** minutes of daily average consumption.
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The Financial Express (India). (December 7, 2023). Preferred length of time spent on television and video streaming platforms in India in December 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). "Preferred length of time spent on television and video streaming platforms in India in December 2023." Chart. December 7, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). (2023). Preferred length of time spent on television and video streaming platforms in India in December 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). "Preferred Length of Time Spent on Television and Video Streaming Platforms in India in December 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Dec 2023, /statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India), Preferred length of time spent on television and video streaming platforms in India in December 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1457708/india-average-time-spent-on-visual-media/ (last visited August 14, 2026)
Preferred length of time spent on television and video streaming platforms in India in December 2023 [Graph], The Financial Express (India), December 7, 2023. [Online]. Available: /statistics/1457708/india-average-time-spent-on-visual-media/
