A survey conducted in 2023 found that more than ** percent of Netflix, Disney+, and Max customers from the U.S. use the ad-free versions of the respective platforms. By contrast, Hulu and Peacock subscribers were keen on plans with commercials, with ** percent and ** percent of adults subscribing to the platforms' ad-supported tiers.
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MediaPost. (October 30, 2023). Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. "Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform." Chart. October 30, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. (2023). Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost. "Distribution of Video Streaming Service Subscribers on Ad-free, Ad-based, or Both Plan Types in The United States in 2023, by Platform." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Oct 2023, /statistics/1451492/video-streaming-subscribers-plan-types/
MediaPost, Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform ÀÖ²¥´«Ã½app×îа汾, /statistics/1451492/video-streaming-subscribers-plan-types/ (last visited August 17, 2026)
Distribution of video streaming service subscribers on ad-free, ad-based, or both plan types in the United States in 2023, by platform [Graph], MediaPost, October 30, 2023. [Online]. Available: /statistics/1451492/video-streaming-subscribers-plan-types/
