Pet care had the highest e-commerce share of sales among fast moving consumer goods in Italy. As of June 2023, *** percent of per care products' sales were made online. In turn, e-commerce contributed to only *** and *** percent of grocery and beverages sales, respectively.
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Consorzio Netcomm. (June 20, 2023). Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/
Consorzio Netcomm. "Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment ." Chart. June 20, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/
Consorzio Netcomm. (2023). Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/
Consorzio Netcomm. "Share of E-commerce Sales in The Fast Moving Consumer Goods (Fmcg) Market in Italy as of June 2023, by Segment ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 20 Jun 2023, /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/
Consorzio Netcomm, Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment ÀÖ²¥´«Ã½app×îа汾, /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/ (last visited August 13, 2026)
Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment [Graph], Consorzio Netcomm, June 20, 2023. [Online]. Available: /statistics/1424399/fmcg-e-commerce-penetration-by-segment-italy/
