Global e-commerce conversion rate by device 2024

Conversion rate of online shoppers worldwide as of December 2024, by device

Global online shopper conversion rate 2024, device

Last update:

Mar 27, 2025

Author:

�ֲ��ýapp��°汾 Research Department

Region:

Worldwide

Survey time period:

From 01/01/2024 to 31/12/2024

As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of percent.

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

�ֲ���ýapp���°汾

Conversion rate of online shoppers worldwide as of December 2024, by device

Get in touch with us for additional information

�ֲ��ýapp��°汾