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Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom.

As of September, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android for the standard subscription. Twitter Blue costs between three and 40 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures.