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Meta Platforms released a new social media platform called Threads on 5th July 2023, which is available in over 100 countries, excluding the European Union. Within two hours of its release, two million users had signed up for Threads, and within 24 hours, 30 million people were on the new online network. As of July 10th, the number of sign-ups reached 100 million. Users can post up to 500 characters on Threads, and the service offers numerous features that are comparable to those on Twitter and is verified via users' Instagram accounts.