among 1,000 B2C online shops and selected marketplaces with the highest revenue sent out at least one marketing email via a distribution platform identified as an ESP or sending service within the 12-month observation period
Supplementary notes
* Identified front-end tool: using a shipping service on the back end.
As of November 2025, roughly ** percent of top business-to-consumer (B2C) ecommerce platforms in Germany used Salesforce Marketing Cloud as their email service provider (ESP). SAP Emersys ranked first, used by nearly ** percent of the sampled platforms.
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Publicare. (November 17, 2025). Leading email service providers (ESPs) for B2C e-commerce platforms in Germany as of November 2025, by market share [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1396357/esp-germany/
Publicare. "Leading email service providers (ESPs) for B2C e-commerce platforms in Germany as of November 2025, by market share." Chart. November 17, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1396357/esp-germany/
Publicare. (2025). Leading email service providers (ESPs) for B2C e-commerce platforms in Germany as of November 2025, by market share. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1396357/esp-germany/
Publicare. "Leading Email Service Providers (Esps) for B2c E-commerce Platforms in Germany as of November 2025, by Market Share." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 17 Nov 2025, /statistics/1396357/esp-germany/
Publicare, Leading email service providers (ESPs) for B2C e-commerce platforms in Germany as of November 2025, by market share ÀÖ²¥´«Ã½app×îа汾, /statistics/1396357/esp-germany/ (last visited August 18, 2026)
Leading email service providers (ESPs) for B2C e-commerce platforms in Germany as of November 2025, by market share [Graph], Publicare, November 17, 2025. [Online]. Available: /statistics/1396357/esp-germany/
