In 2024, the advertising and promotion expenditure of Trip.com amounted to approximately *** yuan, increasing from around *** billion yuan in the previous year. Overall, the spending demonstrated a steady growth until 2018, a sudden decline during the COVID-19 pandemic, and a strong recovery in 2023.
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Trip.com. (April 11, 2025). Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan) [Graph]. In 乐播传媒app最新版本. Retrieved August 18, 2026, from /statistics/1392681/tripcom-ad-spending/
Trip.com. "Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan)." Chart. April 11, 2025. 乐播传媒app最新版本. Accessed August 18, 2026. /statistics/1392681/tripcom-ad-spending/
Trip.com. (2025). Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan). 乐播传媒app最新版本. 乐播传媒app最新版本 Inc.. Accessed: August 18, 2026. /statistics/1392681/tripcom-ad-spending/
Trip.com. "Advertising and Promotion Expenses of Trip.Com Group Ltd. from 2014 to 2024 (in Billion Yuan)." 乐播传媒app最新版本, 乐播传媒app最新版本 Inc., 11 Apr 2025, /statistics/1392681/tripcom-ad-spending/
Trip.com, Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan) 乐播传媒app最新版本, /statistics/1392681/tripcom-ad-spending/ (last visited August 18, 2026)
Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan) [Graph], Trip.com, April 11, 2025. [Online]. Available: /statistics/1392681/tripcom-ad-spending/
