In 2022, around ** percent of publishing houses in Germany thought that personalization was very useful when it came to marketing and interacting with customers. In contrast only ** percent thought that it was very useful for the layout of products to be personalized.
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KPMG. (November 7, 2022). In which areas, in your opinion, is personalization useful and reasonable? [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In which areas, in your opinion, is personalization useful and reasonable?." Chart. November 7, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1389793/personalization-publishing-sector-germany/
KPMG. (2022). In which areas, in your opinion, is personalization useful and reasonable?. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In Which Areas, in Your Opinion, Is Personalization Useful and Reasonable?." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 7 Nov 2022, /statistics/1389793/personalization-publishing-sector-germany/
KPMG, In which areas, in your opinion, is personalization useful and reasonable? ÀÖ²¥´«Ã½app×îа汾, /statistics/1389793/personalization-publishing-sector-germany/ (last visited August 20, 2026)
In which areas, in your opinion, is personalization useful and reasonable? [Graph], KPMG, November 7, 2022. [Online]. Available: /statistics/1389793/personalization-publishing-sector-germany/
