During a December 2022 survey among marketers and advertisers in the United States, ** percent of respondents said they considered trust in podcasting to deliver a return on investment (ROI) to be an obstacle to buying podcasts programmatically. Around ** percent of the interviewees mentioned targeting, while ** percent mentioned finding premium podcast content.
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Acast. (January 30, 2023). Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1380482/obstacles-programmatic-podcast-advertising-us/
Acast. "Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022." Chart. January 30, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1380482/obstacles-programmatic-podcast-advertising-us/
Acast. (2023). Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1380482/obstacles-programmatic-podcast-advertising-us/
Acast. "Leading Obstacles to Buying Podcasts Programmatically According to Marketers in The United States as of December 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Jan 2023, /statistics/1380482/obstacles-programmatic-podcast-advertising-us/
Acast, Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/1380482/obstacles-programmatic-podcast-advertising-us/ (last visited August 18, 2026)
Leading obstacles to buying podcasts programmatically according to marketers in the United States as of December 2022 [Graph], Acast, January 30, 2023. [Online]. Available: /statistics/1380482/obstacles-programmatic-podcast-advertising-us/
