According to a survey conducted in May 2022 in the United States, ** percent of consumers considered loyalty programs flexible in rewards to be an important feature when getting a personalized experience from a company or brand. For ** percent of respondents, the benefit was more important when considering a customized experience from airlines.
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PwC. (June 28, 2022). Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. "Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business." Chart. June 28, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. (2022). Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. "Importance of Loyalty Programs Flexible in Rewards for Personalization According to Consumers in The United States as of May 2022, by Type of Business." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 28 Jun 2022, /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC, Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business ÀÖ²¥´«Ã½app×îа汾, /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/ (last visited August 20, 2026)
Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business [Graph], PwC, June 28, 2022. [Online]. Available: /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
