Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024
(in U.S. dollars)
Characteristic
Average cost per lead in U.S. dollars
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Between ** and **, the average cost per lead (CPL) in the software development industry in the United States amounted to approximately *** U.S. dollars for paid channels. For organic ones, the CPL stood at *** dollars.
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First Page Sage. (February 23, 2024). Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1367231/software-development-organic-paid-cpl-united-states/
First Page Sage. "Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars)." Chart. February 23, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1367231/software-development-organic-paid-cpl-united-states/
First Page Sage. (2024). Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1367231/software-development-organic-paid-cpl-united-states/
First Page Sage. "Software Development Industry's Organic Vs. Paid Average Cost per Lead (Cpl) in The United States between January 2021 and January 2024 (in U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 23 Feb 2024, /statistics/1367231/software-development-organic-paid-cpl-united-states/
First Page Sage, Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1367231/software-development-organic-paid-cpl-united-states/ (last visited August 13, 2026)
Software development industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph], First Page Sage, February 23, 2024. [Online]. Available: /statistics/1367231/software-development-organic-paid-cpl-united-states/
